Spark

Dealerships can optimize their BDC with AI-powered, data-driven, & actionable coaching

Company
Spark
Automotive Ventures Fund
DealerFund
Date of Initial Investment
2024

About the company

Spark supercharges a dealership's BDC.

Overcome Objections with Ease: No more missed opportunities from poor objection handling. Spark parses through call recording data to serve reps the talk tracks they need to overcome likely objections

Clone Winning Behaviors: Spark serves BDC reps insights on their peers’ winning talk tracks, while optimizing the approach most likely to result in an appointment based on a prospect’s vehicle, service needs, special offers, and persona.

Measure Coaching Impact and Iterate: Spark finally closes the feedback loop on coaching, measuring 1) the coaching prompt your reps receive, 2) if they’ve taken the feedback given, and 3) the outcomes it impacted on live calls.

Spark